Set it once · it runs without you

Set it once. It makes your videos forever.

ClipWill picks the topic, the footage, the voice, the cut and the thumbnail on its own. You choose a niche once — it ships videos every day without you opening it again. From $0.78 a video.

Engine — running 90 videos a monthSTUDIO · $0.99 EACH
Formats
Everything below is decided by ClipWill
autoTopic autoScript autoVoice autoFootage autoCuts autoCaptions autoThumbnail autoTitle autoPublish
Three settings. Then nothing. Create your account  →

First week free · card asked at start · cancel any time.

Real frames from videos this engine produced. Not mockups.

You touch it once. It runs forever.

There is no editor to open, no timeline to drag, no queue to babysit. Setup takes about four minutes and it is the last time you are involved.

Once · ~4 minutes

What you do

01
Pick a niche

Finance, sport, tech, ecommerce — or describe your own in a sentence.

02
Pick formats and cadence

9:16, 16:9 or both. One a day or twenty. Change it later or never.

03
Connect the channel

Or skip it and collect finished files from the library instead.

That is the whole job. From here you are a spectator.

Forever · every single day

What ClipWill does

  • Chooses the topic from what is working in your niche
  • Writes the script — hook, body, close
  • Casts the voice and keeps it consistent
  • Finds the footage for every line
  • Times the cuts to the delivery
  • Burns the captions word-synced
  • Designs the thumbnail and picks the frame
  • Writes title and description
  • Renders both formats from one script
  • Queues and publishes on schedule
  • Reads retention after each one
  • Adjusts the next one on its own

Nobody opens an editor. Not you, not a freelancer, not a VA. The output shows up finished.

It decides. You don’t.

The parts a human would normally sit and choose — which clip, which voice, which thumbnail — are chosen by the engine, from what actually held attention on the last hundred videos.

Footage for line 4auto-picked
Stock B-rollGENERIC · 0.31
Cash countingON-TOPIC · 0.94
City at nightOFF-TOPIC · 0.22

It picks the footage

Every line is scored against an indexed library of real clips and the closest one wins. No prompt, no browsing, no stock-site tab open.

Narrator for this channelauto-cast
Bright & fast
HELD 41% TO THE END
Calm & low
HELD 63% TO THE END · CHOSEN
Warm & mid
HELD 48% TO THE END

It casts the voice

The narrator is chosen on what kept people watching in your niche, then locked so the channel sounds like one person across everything.

Thumbnail & titleauto-made
Here’s the exact math on a millionTITLE · WRITTEN AND PICKED BY CLIPWILL

It makes the thumbnail and the title

Frames are pulled from the render, ranked, captioned and paired with a title — the last two things people usually still do by hand.

The whole job, done by the machine

Everything a person would normally do between “we need a video” and a published upload. None of it needs you.

You never hand it a brief. It reads what is moving in your niche, picks the angle and writes a piece that opens on a hook, holds a question in the middle and closes so the next video gets watched.

The narrator is chosen on retention, not taste, then locked — so a channel sounds like one person across a thousand videos instead of a different one each week.

Every line is scored against an indexed library of real filmed clips and the closest one wins. Real frames, so nothing melts and nothing needs fixing afterwards.

Cuts paced to the delivery, word-synced captions burned in, and a render in 9:16 and 16:9 out of the same script — no re-authoring in between.

Frames pulled from the render, ranked and captioned into a thumbnail, paired with a title and description, then queued and posted on your schedule.

Retention on every published video feeds back in. Hooks that lose people get dropped, pacing that holds gets reused — without anyone reading a dashboard.

Post a topic, get a webhook when the render is done. Drops into whatever you already run.

What runs on its own, every video
01

Topic

Picked from what is working in the niche.

02

Script + voice

Written, then read by the locked narrator.

03

Footage + cut

Real clips matched line by line, then paced.

04

Thumb + publish

Thumbnail, title, schedule, posted.

Footage library — indexed, scored, never invented
Frame from a sports video
Frame from a finance video
Frame from a tech video
Frame from an ecommerce video
Frame from a business video
Frame from a fitness video
One script — both formats, automatically
9:16
16:9

Shorts for the feed and long-form from the same script engine, with no re-authoring in between.

Optional — drive it from your own code
// queue a video POST /v1/videos { "topic": "why index funds beat stock picking", "format": "9:16", "voice": "atlas" } // webhook when the render lands { "status": "ready", "url": "…/render.mp4" }

Automated, but it doesn’t look automated

Most hands-off video tools are text-to-video: every pixel is invented, so hands melt, logos garble and the whole thing reads as synthetic in the first second. ClipWill automates the other way round — it writes the script first, then cuts real filmed footage to it.

Text-to-video tools

  • Every frame is invented, so artifacts are the default state
  • Dollars per clip, so volume is where the bill explodes
  • You still pick the topic, the voice, the thumbnail and the title
  • Every video is a session you have to sit through

ClipWill

  • Real filmed footage in every shot — nothing to invent, nothing to fix
  • From $0.78 a video at volume, so a hundred a week is a normal week
  • Topic, voice, thumbnail and title all chosen by the engine
  • You set it up once and never sit through anything
3 settings
niche, format, cadence — the entire amount of input the engine ever needs
0 minutes
of human work per video after setup — no editor, no VA, no review queue
$0.78
per finished video on Scale, thumbnail and title included
500 / mo
on a single plan, in 9:16 and 16:9, out of the same engine
MADE BY THE ENGINE

Eight channels. Nobody picked a frame.

Eight different niches, eight different channels, one engine and the same three settings. Every clip below is its own output — the topic, the script, the voice, the footage and the cut. Pick a lane.

AI & tech topic auto-picked
AI reality check — the setting that fixes it9:16 · @aiunlocked
Money script written
Math of wealth — the 401(k) match checkbox9:16 · @cashflowcode
Money topic auto-picked
Math of wealth — bitcoin halving vs gold9:16 · @cashflowcode
Money hook rewritten
Math of wealth — the CEO zero-tax loophole9:16 · @cashflowcode
Gaming cut to the beat
GTA 6 hidden files — part 149:16 · @clutchlab
Gaming series auto-run
GTA 6 hidden files — part 139:16 · @clutchlab
Gaming voice locked
GTA 6 hidden files — part 129:16 · @clutchlab
Ecommerce footage matched
The Amazon banned-seller loan trick9:16 · @ecomplaybook
Ecommerce topic auto-picked
Shopify broke ad tracking9:16 · @ecomplaybook
Ecommerce captions timed
The 99-cent pricing flip9:16 · @ecomplaybook
Health voice locked
Rules before 30 — protocol, part 29:16 · @peakhuman
Health series auto-run
Dopamine reset — protocol, part 19:16 · @peakhuman
Health hook rewritten
The horizontal ridge on your nail9:16 · @peakhuman
Combat sport hook rewritten
Untold story — Usman Nurmagomedov9:16 · @thearena
Combat sport footage matched
Untold story — Ilia Topuria9:16 · @thearena
Combat sport self-published
Untold story — Islam Makhachev9:16 · @thearena
History title auto-made
Napoleon’s Elba pension9:16 · @theartofpower
History script written
Rules of power — Marcus Aurelius9:16 · @theartofpower
History topic auto-picked
The Franklin effect9:16 · @theartofpower
Macro self-published
China package tax — part 79:16 · @therippleeffect
Macro cut to the beat
Trump cuts Canada tariffs — part 39:16 · @therippleeffect
Macro captions timed
Pirates hijack a fifth ship — part 69:16 · @therippleeffect

DRAG OR SCROLL · EVERY CLIP IS THE ENGINE’S OWN WORK

NONEhuman input per video
REALfilmed footage, auto-picked
AUTOthumbnail, title, upload
9:16 & 16:9out of the same engine

A finished video for less than a coffee’s worth of cents

You are not paying for a seat, a subscription per editor, or a bundle of credits that expires. You pay per finished video — thumbnail, title and both formats included — and the price goes down as you publish more.

Comparison figures are typical market ranges for one finished short-form video, not quotes. ClipWill figures are our published plan prices.

ClipWill, on Scale$0.78
ClipWill, on Starter$1.23
Text-to-video credits$3–10
Freelance short-form editor$25–60
Agency or in-house$120+

Priced per video, not per seat

One plan covers the whole engine — topic, script, voice, footage, cut, captions, thumbnail, title and publishing. No editor to hire, nobody to add. Unused videos roll over for a month. Cancel whenever.

Starter

$49 /mo
40 VIDEOS · ≈$1.23 EACH
  • 9:16 and 16:9 from one script
  • Thumbnail and title made for you
  • Standard footage library
  • One locked narrator voice
  • Email support
Start free

Studio

Best value
$149 /mo
150 VIDEOS · ≈$0.99 EACH
  • Everything in Starter
  • Publishes to your channel on schedule
  • Retention feedback loop
  • Extended footage library
  • Unlimited voice profiles
  • API and webhooks
Start free

Scale

$390 /mo
500 VIDEOS · ≈$0.78 EACH
  • Everything in Studio
  • Priority render queue
  • Upload your own footage bank
  • Multi-brand workspaces, one engine each
  • Shared Slack channel
Talk to us

Need more than 500 a month? Write to support@clipwill.com — we price that per engine.

Questions people actually ask

Text-to-video models invent every pixel, which is why hands melt and logos garble. ClipWill writes the script first, then cuts real filmed footage to match each line. Nothing in the picture is generated, so nothing needs fixing afterwards — and the cost per video is cents rather than dollars.

None. Setup is three settings — niche, formats and cadence — and takes about four minutes. After that the engine picks the topic, writes the script, casts the voice, finds the footage, times the cuts, burns the captions, designs the thumbnail, writes the title and publishes on your schedule. You do not open an editor again.

From $0.78 per finished video on the Scale plan, $0.99 on Studio and $1.23 on Starter. That price includes both formats, the thumbnail and the title. You pay per video, not per seat, and unused videos roll over for a month.

No. Every line of the script is scored against an indexed library of real clips and the closest match wins. The narrator is chosen on what kept people watching in your niche, then locked so the channel sounds like one person. You can steer the look in plain words, but you never pick a clip yourself.

9:16 for the feed, 16:9 for long-form, or both from the same script with no re-authoring in between. Cadence runs from one video a day to ten. At ten a day a single Scale plan covers about 300 videos a month.

Yes. The first week is free on any plan. We ask for a card when you start so the channel does not stop the moment the week ends, nothing is charged until then, and we email you three days before the first payment. Cancel before it and you pay nothing.

Yes. Post a topic to the API and get a webhook when the render is done. It drops into an existing pipeline without changing how the rest of it works.

Four minutes now, then never again

Set it up today. Collect videos for years.

Pick a niche, pick a cadence, walk away. The first week is free, so you can see what it ships before you pay for anything.

First week free · card asked at start · cancel any time.